In this series of articles, discover various professions you can find in Luxembourg.
The role of a sales representative
Sales professionals play a key role in a company's economic development. In Luxembourg, their skills are highly sought-after, whether in business-to-business (B2B) or business-to-consumer (B2C) sales.
The salesperson's role may seem simple at first glance: to sell a product or service.
In reality, their day-to-day responsibilities are much richer. They must understand and anticipate their customers’ needs, provide relevant solutions, and above all, build long-term relationships based on trust.
If you enjoy interacting with people, thrive on daily challenges, and are looking for a dynamic and varied career, then a sales role might be perfect for you!
Key responsibilities of a salesperson
Daily, a salesperson:
- Prospects for new customers and develop their portfolio;
- Identifies needs and offers tailored solutions;
- Negotiates terms and conditions, and closes deals;
- Retains existing clients and ensures satisfaction;
- Monitors performance through KPIs (Key Performance Indicators);
- Meet (and exceed) set targets:
- These may be monthly, quarterly, or annual goals, such as revenue targets, client acquisition numbers, or product volume sold. Targets are often linked to bonuses, making motivation absolutely crucial.
- Attends professional events.
This profession demands strong interpersonal skills: communication, persuasion, active listening, but also resilience in the face of rejection.
A good salesperson is also well-organised, autonomous, persevering, and has in-depth knowledge of their product or service and the market.
Education and skills
Sales roles are accessible at various levels of education, with career paths varying from country to country. Here is an overview of the most common training courses:
Table showing French, German, Luxembourg and Belgian qualification levels for the sales representative profession in Luxembourg
These courses can be supplemented by specialised certifications (in sales, CRM, negotiation, etc.), which are useful for career changes or upskilling.
A sales representative is a profession that combines technical expertise with essential human qualities.
On the technical side, it's vital to master sales techniques, know the products/services, use CRM tools effectively, and analyse performance indicators (KPIs).
But that’s not all: soft skills are just as crucial. A good salesperson listens, builds trust, and demonstrates perseverance, composure, adaptability, and strong organisational skills.
This job requires both strategy and emotional intelligence.
The different types of sales professionals
B2B salesperson:
They work mainly with companies, local authorities, and professionals. Their negotiations tend to be more complex and sales cycles are typically longer.
B2C salesperson:
They deal with individuals, tailoring their approach to consumer needs and focusing on quicker sales.
Inside sales representative:
Mainly office-based. They manage prospects and customers by phone, email or video calls, and may also handle existing accounts.
Outside sales representative:
They are often out in the field, either at their customers' premises for face-to-face meetings, or at trade fairs or events, to develop their network and make direct sales.
Discover the portrait of Inga, Account Manager at Moovijob.com.
Working as a salesperson in Luxembourg
Sales profiles are in demand across all sectors in Luxembourg: industry, finance, real estate, retail, services, and more.
In Luxembourg, speaking several languages is often a decisive asset: the country has three official languages (Luxembourgish, French and German), and many companies operate in English. A skilled salesperson may even switch between several languages in the same conversation!
Source: Giphy
In the Grand Duchy, a salesperson's salary depends on their experience and field:
- At the start of their career, sales representatives can expect a gross monthly salary of between €2,800 and €3,500.
- With experience, the gross monthly salary can rise to €5,500, or even €7,000 for the most experienced profiles, depending on the company and performance-based benefits.
It’s worth noting that sales salaries often include target-based bonuses, commissions and sometimes other benefits (company car, mobile phone, reimbursement of expenses, etc.), which can significantly increase the overall amount.
There are plenty of career prospects: head of sector, key account manager, sales manager, head of sales, etc.
Discover the portrait of Elena, a Sales Business Development at Ferrero Luxembourg Headquarters.
Did you know?
A career in sales is exciting and fast-paced, filled with meetings, travel, negotiations and success. Open to a range of educational backgrounds, it offers excellent career prospects for the most motivated.
In Luxembourg, the market is particularly dynamic and constantly changing, with many international companies. This means a salesperson may spend more time building relationships than actively selling.
Many opportunities come from recommendations and direct contacts, rather than simply canvassing. Trust and reputation are key to business here, making Luxembourg a truly unique market in Europe.
Find all sales job offers in Luxembourg on Moovijob.com.
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