After introducing the attractiveness index, a new indicator enabling companies to measure their employer brand, Moovijob.com took the opportunity to conduct another study during the Unicareers fair. So, which companies were the most attractive to visitors at this event? Find out in this article!
Do you remember the attractiveness index, the new indicator created by Moovijob.com during the Moovijob Day fair last March? It allows companies to position their employer brand in relation to their competitors. As a reminder, a company’s attractiveness index is measured based on the following three criteria:
- Stand aesthetics (Is the stand warm and inviting? Does it have appealing decorations, colors, or activities? Does this stand make me want to engage with the company?)
- Clarity of the message (Is the company's message clear? Do I easily understand what the company does, its industry, its jobs, projects, and corporate culture?)
- People at the stand (Are they welcoming? Do they make me want to interact with them?)
Anonymous visitors went down the aisles of the Unicareers fair to rate the 107 participating companies. This analysis enabled Moovijob.com to reveal the companies that attracted the most attention from candidates.
European Space Agency, Luxembourg Space Agency, and Intech on the podium
With an attractiveness index of 4.60 out of 5, the European Space Agency came top of the rankings, thanks in particular to its warm stand coupled with a clear and impactful message.
Luxembourg Space Agency (attractiveness index = 4.54) comes in second place, putting the Space sector at the top of this ranking!
On the third step of the podium, the IT services company InTech won over visitors with an attractiveness index of 4.53.
Here’s the TOP 20 of the companies with the highest attractiveness index at the Unicareers fair:
1- ESA - European Space Agency (4.60)
2- Luxembourg Space Agency (4.54)
3- Intech (4.53)
4- Publications Office of The European Union (4.48)
5- CFL - Société Nationale des Chemins de Fer Luxembourgeois (4.47)
6- University of Luxembourg (4.46)
7- Administration de la Navigation Aérienne (4.42)
8- BearingPoint (4.41)
9- Armée Luxembourgeoise (4.40)
10- Lifelong-Learning.lu (4.39)
11- Foyer (4.35)
12- BNP Paribas (4.33)
13- Worldline (4.31)
14- State Street / IFDS (4.30)
15- Sofitex Talent Recruitment (4.29)
16- PwC Luxembourg (4.28)
17- KPMG Luxembourg (4.27)
18- Elvinger Hoss Prussen (4.26)
19- Administration des contributions directes (4.25)
20- ING Luxembourg (4.24)
Top 5 companies with the highest attractiveness index in the Advice/Training/Public Service sector
1- Publication Office Of The European Union (4.48)
2- University of Luxembourg (4.46)
3- Armée Luxembourgeoise (4.40)
4- Lifelong-Learning.lu (4.39)
5- Digital Learning Hub (4.20)
Top 5 companies with the highest attractiveness index in the Banking/Insurance sector
1- Foyer (4.35)
2- BNP Paribas (4.33)
3- Wordline (4.31)
4- Sofitex Talent Recruitment (4.29)
5- ING Luxembourg (4.25)
Top 5 companies with the highest attractiveness index in the Engineering/Construction/Transport sector
1- CFL - Société Nationale des Chemins de Fer Luxembourgeois (4.47)
2- Administration de la Navigation Aérienne (4.42)
3- IEE (4.25)
4- Cargolux Airlines International (4.21)
5- Fond du Logement (4.11)
Top 5 companies with the highest attractiveness index in the Financial services/Audit/Accounting sector
1- Bearingpoint (4.41)
2- State Street / IFDS (4.30)
3- PwC Luxembourg (4.28)
4- KPMG Luxembourg (4.27)
5- Administration des contributions directes (4.25)
Top 5 companies with the highest attractiveness index in the IT/Consulting sector
1- Intech (4.53)
2- Post Luxembourg (4.12)
3- RTL Group / BCE (4.07)
4- ARHS Group Part Of Accenture (3.95)
5- NTT Data (3.81)
Top 5 companies with the highest attractiveness index in the Legal sector
1- Elvinger Hoss Prussen (4.26)
2- Arendt & Medernach (4.23)
3- Nautadutilh (4.03)
4- Loyens & Loeff (3.97)
5- Ashurst (3.96)
Top 5 companies with the highest attractiveness index in the Space sector
1- ESA - European Space Agency (4.60)
2- Luxembourg Space Agency (4.54)
3- SES (3.51)
4- Universeh (3.19)
The full rankings are available on request from the Moovijob.com team.
We would like to congratulate all the companies that participated in this 11th edition of Unicareers, as well as the 6,844 visitors!
Would you like to discuss this further? Contact us directly at communication@moovijob.com.
