Recruitment: How to humanize automated responses to boost your employer brand

Florane Giolatavatar

Published on 12/01/2023, by Florane Giolat


In recruitment, automated responses are automatic messages sent to candidates when they apply for a job. These messages can be used to inform candidates of the status of their application, thank them for their interest in the position, and provide them with additional information about the company and the recruitment process. They are a first point of contact between the company and the candidate and as such should not be neglected! 

Many benefits for recruiters...

Automated responses offer many benefits for recruiters. Firstly, they are useful in efficiently managing large volumes of job applications. For example, an automatic response that states "if you do not hear from us within 3 weeks, please consider your application unsuccessful", prevents candidates from waiting indefinitely for a response from the company. Thanks to these responses, it enables recruiters to process a very large number of applications in a record time.

On, automated response templates are customizable and can be created, saved, and reused as many times as needed to fit all your job offers..

In addition, automated responses can be used to provide additional information to candidates about the company and the recruitment process. Recruiters can include links to company information pages, instructions on how to prepare for an interview... This can help candidates feel more prepared and informed.

Which sometimes leave a bitter feeling among the candidates 

While automated responses can be used as an additional tool to help recruiters effectively manage applications and communicate with candidates, it is important to note that they should not replace personalized communication with candidates.

When a candidate applies to an ad, they spend a lot of time (hopefully) tailoring their resume, writing a cover letter, researching, studying the job offer... Not receiving a personalized response after all this time dedicated to a job application can sometimes cause frustration among candidates who do not feel valued.

How to optimize automatic responses and give them a more human dimension?

When you start using this tool, the word "Human" in the expression "Human Resources" takes on its full meaning! As we mentioned earlier on this article, this message that the candidate will receive will be their first point of contact with your company. By writing it in a friendly, polite and above all respectful manner, you ensure that you are representing your company properly. This greatly contributes to elevate your employer brand!

Our tips for writing an automated response to a job application:

Although an automated response may not be the best way to show a company's human side, it is still possible to express consideration for candidates. To do this, it will be necessary to have some imagination and empathy to try to put yourself in the shoes of someone looking for a job.

  • Demonstrating empathy:

After applying, candidates expect reassurance. Start by adding the contact information of the person in charge of recruitment and, if possible, include a means of communication so that the most motivated candidates can contact you to follow up on their application, in order to make your message even more personal. To do this, copy and paste your professional signature for example, or simply add your name at the end of the email, along with your email address, a phone number, or why not your LinkedIn profile. If you're worried about being inundated with calls or emails, fear not: only a few people actually take the plunge, and if they do, it surely means they're worth a call back!

  • Demonstrate transparency: 

Again, in an effort to reassure candidates, we advise you to be transparent about the recruitment process for the offer you're advertising. If the treatment time of your applications is exceptionally long, specify it transparently in your automatic response, it is very likely that candidates will be understanding.

  • And use humor!

If your company allows it, play the self-deprecating card. Of course, an automated message will never be 100% customizable, but don't hesitate to take a few liberties to make it more enjoyable.

Example of messages: 

  • The classic response 

Hello Madam, Sir,

We are pleased to confirm that we have received your application for the position of [job title]. Please note that we review all applications and that our team generally responds within 7 to 10 working days.

For further information, please contact us at or at the following phone number: +352 123 456

First name LAST NAME

HR Manager

Company XYZ

  • The original answer


I confirm that your application has reached our mailbox. We will study it with the greatest attention and we will come back to you soon, I promise!

In the meantime, if you want to reach us to talk about music, series, books or recruitment (preferably), contact us at or directly at +352 123 456.

See you soon,

First name NAME

HR Manager

Company XYZ

How to set up automatic replies on

Installing an automatic response to your ads on couldn't be easier! From your company space, click on "Manage my ads" or create a new ad.

  • In the case of an existing job offer: From the "Manage my ads" menu, select the job you want to add a response to and click on "Edit". Then scroll down to the bottom of the page to access the "Auto Reply" section. Press "Update" to validate.
  • For a new job offer: From your company space, click on "Create an ad". Fill in the fields required to create your ad and you will access the "Automatic message" section at the bottom of the page. Click on "Save" to validate the ad.

Start recruiting in Luxembourg with !

Did you like it? Let people know!

Share on