Senior Marketing Manager (ENG & FR)

THE ROLE 

To support our next phase of growth, we are looking for a Senior Marketing Manager who combines strategic vision with strong execution capabilities, creativity, and a genuine interest in fintech and regtech.  

Reporting directly to the management team, the Senior Marketing Manager will be responsible for defining and implementing the company's marketing initiatives while actively contributing to their execution. 

We are looking for a hands-on professional who enjoys both developing marketing strategies and rolling up their sleeves to create content, design marketing materials, manage campaigns, organize events, and deliver tangible results. 

The successful candidate will lead the marketing function, supervise existing marketing resources, and serve as a trusted advisor to management on market trends, customer expectations, competitive positioning, and emerging opportunities. 

KEY RESPONSIBILITIES 

Marketing Strategy

• Develop and implement the company's marketing strategy in line with business objectives. 
• Provide management with recommendations regarding brand positioning, market opportunities, and marketing priorities. 
• Monitor industry trends, competitor activity, and developments in fintech, payments, and regulatory technology. 
• Define annual marketing plans, objectives, KPIs, and budgets. 

Content & Communications 

• Develop compelling messaging and value propositions for products and services. 
• Create and oversee marketing content including articles, white papers, brochures, presentations, website content, newsletters, and social media communications. 
• Ensure consistency of brand identity and messaging across all channels. 
• Support executive communications and initiatives. 
• Campaigns & Demand Generation 
• Design and execute digital marketing campaigns. 
• Manage lead generation activities in collaboration with sales team. 
• Optimize website performance, SEO, GEO, email marketing, and social media presence. 
• Measure campaign effectiveness and recommend improvements based on data and analytics. 

Design & Creative Production 

• Create or coordinate the production of marketing materials and visual assets. 
• Design event materials, presentations, brochures, infographics, digital campaigns, and social media content. 
• Ensure a professional and consistent visual identity across all marketing activities. 
• Work comfortably with modern design and content creation tools. 

Events & Industry Engagement 

• Define and execute the company's event strategy in line with business objectives.  
• Organize and coordinate conferences, webinars, client events, roundtables, trade fairs, and sponsorship initiatives.  
• Contribute to the different aspects of event planning, including logistics, content, speakers, partnerships, promotion, and post-event follow-up.  
• Ensure a strong company presence at key industry events and maximize visibility, lead generation, and networking opportunities.  
• Measure event ROI and recommend improvements to enhance impact and business outcomes. 

Team Leadership 

• Supervise and support the existing marketing team members. 
• Establish priorities and ensure effective execution of marketing activities. 
• Foster collaboration with product, business development, client services, and management teams. 

REQUIREMENTS 

Experience 

• Minimum 5 to 8 years of experience in B2B marketing. 
• Previous experience in fintech, financial services, SaaS, technology, RegTech, payments, digital identity, or related sectors is strongly preferred. 
• Demonstrated experience developing and executing marketing strategies. 
• Experience presenting recommendations and marketing performance to senior management. 

Skills & Competencies 

• Strong strategic thinking combined with a hands-on, execution-oriented mindset. 
• Excellent writing and communication skills. 
• Ability to transform complex topics into clear and engaging marketing messages. 
• Strong interest in technology, innovation, and evolving market trends. 
• Creative mindset with attention to detail. 
• Ability to work independently in a fast-growing and entrepreneurial environment. 

Design Skills 

• Highly desirable experience with design and content creation tools such as: 
• Adobe Creative Suite (InDesign, Illustrator, Photoshop) and/or Canva. 
• Presentation design (PowerPoint). 
• Creation of digital assets for social media, websites, events, and marketing campaigns. 
• Video editing skills would be considered an advantage. 

Languages 

• Fluent French (written and spoken). 
• Fluent English (written and spoken). 
• Additional European languages would be an asset.