Employer branding: what if video made all the difference?

Published on 15/06/2026, by Maëlle Pinto

In an increasingly competitive job market, attracting the right talent is no longer just about a job description or a salary offer.

Today, candidates want to understand a company before they even apply. They want to see the people behind the business, get a feel for the working environment, and picture themselves in the day-to-day reality of the role. In short, they no longer want to read about a company; they want to experience it.

And this is precisely where video has become an essential recruitment tool.

Video: bringing your company to life

For many years, companies relied on employer branding messages centred around values, missions, and promises. However, with the explosion of content available today, these messages have gradually lost their impact.

Video fundamentally changes this dynamic. It enables organisations to communicate what text alone cannot always convey: emotion, atmosphere, and the reality of everyday working life.

It allows you to:

Showcase your teams as they truly are;
Provide a concrete insight into your roles and professions;
Communicate your values authentically;
Create an immediate connection with candidates.

In just a few seconds, a candidate can form a clear impression of a company, far more quickly than by spending several minutes reading. What they see is often perceived as more authentic, more credible, and therefore more engaging.

The statistic that changes everything: job adverts featuring video generate, on average, 34% more applications.

A format aligned with modern habits

Content consumption has evolved dramatically in recent years. Video is now everywhere on social media and has become a natural part of digital behaviour.

Including video in a job advert is not simply about making it look attractive. It is a genuine performance driver.

A few key facts:

Videos generate five times more engagement than text-based content.
They are shared twenty times more often than text formats.
They significantly improve recall: a video message is remembered by 92% of viewers, compared with only 13% for text-based content.

For employers, video is the ideal way to capture attention in an environment saturated with information. It narrows the gap between promise and reality. It reassures, inspires, and convinces.

An opportunity still underused by employers

Despite these clear benefits, many organisations have yet to fully integrate video into their HR and recruitment strategies. Yet the tools are already available.

On Moovijob.com, for example, every company can benefit from a dedicated company page free of charge, allowing them to present their business, teams, and career opportunities. These pages also enable companies to include photo and video galleries, significantly enhancing how candidates perceive the organisation.

However, only 11% of companies on Moovijob.com currently feature at least one video on their dedicated page.

In practice, this visual content often plays a decisive role when candidates are choosing between multiple employers.

Oh My Job!: bringing your roles to life

To address these challenges, Moovijob.com developed its Oh My Job! (#OMJ!) video solution.

The objective is simple: to showcase your roles and employees through short, dynamic, and authentic video formats.

In practice, team members take centre stage, sharing their daily experiences, working environment, and professional journeys. This allows the company to be presented in a more human, accessible, and realistic way.

What makes the solution successful:

A dynamic and accessible format: short videos designed for modern viewing habits.
A people-focused approach: your employees are the ones telling the story of their roles.
A fully managed production process: from preparation through to distribution.
Multi-channel promotion: Moovijob.com company pages, social media, career websites, recruitment campaigns, and more.

Find out more about the Oh My Job! concept.

Companies that have already produced Oh My Job! videos generally report greater visibility for their roles, stronger engagement with their content, a more modern employer brand image, and a clearer understanding of positions among candidates.

Real-life examples

Today, 35% of companies present on Moovijob.com are interested in the concept, and several have already chosen to showcase their teams through this format:

Administration de la Navigation Aérienne